Last Updated: [11/09/25]
This Privacy Policy (“Policy”) describes how Blue Peak Marketing LLC (“Blue Peak,” “we,” “us,” or “our”) collects, uses, discloses, and retains personal information about individuals (“you” or “users”) in connection with our websites, forms, surveys, marketing campaigns, and related services (collectively, the “Services”). By interacting with our Services, you consent to the practices described herein.
1. Categories of Personal Information Collected
Blue Peak may collect, use, and retain the following categories of personal information as defined under the California Consumer Privacy Act (CCPA/CPRA) and comparable state privacy laws (including the Colorado Privacy Act, Virginia Consumer Data Protection Act, and Connecticut Data Privacy Act):
Identifiers – such as name, email address, phone number, and Internet Protocol (IP) address.
Commercial Information – including records of survey selections or marketing preferences indicating potential interest in specific services.
Internet or Network Activity Information – such as limited technical data transmitted automatically through form submissions or browser metadata.
Geolocation Data – approximate general location derived from device IP address (non-precise).
Inferences – profiles or lead scores derived from survey responses, engagement history, or automated lead qualification systems.
Blue Peak does not intentionally collect government identifiers, financial account data, biometric information, or sensitive personal information as defined under the CPRA §1798.140(ae).
2. Sources of Information
We obtain the personal information described above from the following sources:
Directly from you – when you complete a survey, request a call, or provide contact information through our website or marketing forms.
Automatically – through analytics tags, pixels, and cookies used to measure engagement and campaign performance.
Service Providers – such as our CRM (GoHighLevel), analytics platforms, and advertising networks that transmit limited event or conversion data.
3. Purposes of Collection and Use
Blue Peak collects and processes personal information for the following purposes:
Lead Follow-Up & Scheduling – to contact qualified leads and arrange discovery or consultation calls.
CRM Organization – to manage and tag contact records for efficient client relationship tracking.
Lead Scoring & Qualification – to evaluate potential customer fit based on survey inputs.
Automated Nurturing – to send relevant email or SMS reminders regarding booked or missed appointments.
Advertising & Retargeting – to deliver customized ads via Meta platforms and to measure ad performance.
Analytics & Optimization – to assess campaign effectiveness and improve marketing strategies.
Legal Compliance – to comply with legal obligations, prevent fraud, and ensure platform integrity.
Personal data will not be used for materially different purposes without prior notice.
4. Data Sharing and “Sales”
Blue Peak does not sell personal information as defined under the CPRA and similar statutes.
We may, however, share limited information with service providers and contractors who perform functions on our behalf, subject to written agreements that restrict their use of personal information solely to our business purposes.
Categories of third parties with whom we share data include:
Cloud and CRM providers (e.g., GoHighLevel)
Advertising networks and analytics vendors (e.g., Meta Platforms, Inc.)
Email/SMS delivery partners
Professional service providers (e.g., web hosting, security)
All such sharing is conducted in compliance with applicable data protection laws and is not considered a “sale” of data.
5. Sensitive Personal Information
Blue Peak does not collect or process sensitive personal information (“SPI”) as defined by the CPRA. Therefore, no “Limit the Use of My Sensitive Personal Information” mechanism is required or offered.
6. Consumer Rights
Subject to applicable law, individuals have the following rights regarding their personal information:
Right to Know / Access – You may request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to Delete – You may request deletion of your personal information, subject to certain legal and operational exceptions.
Right to Correct – You may request correction of inaccurate personal information maintained by Blue Peak.
Right to Data Portability – You may request a copy of your personal information in a portable format.
Right to Opt Out of Sale/Sharing – You may opt out of any future data sharing for targeted advertising.
Right to Non-Discrimination – Blue Peak will not deny services, charge different prices, or provide a different level or quality of service for exercising privacy rights.
To exercise these rights, contact us as specified in Section 10 below. We will verify your identity as required under applicable law before fulfilling a request.
7. Data Retention
Blue Peak retains personal information only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law.
Retention periods may vary depending on the data category and purpose, including:
Lead and contact records: up to 24 months following last interaction
Analytics and advertising data: up to 18 months
Communications and logs: as needed for auditing, dispute resolution, or compliance
When data is no longer required, it is securely deleted or anonymized in accordance with industry standards.
8. Do Not Track & Opt-Out Mechanisms
Blue Peak does not currently respond to browser “Do Not Track” (DNT) signals. Users may, however, limit targeted advertising and communication preferences by:
Adjusting cookie preferences in the browser; or
Additionally, users can text “STOP” to any SMS message received to opt out of further automated text communications.
9. Changes to This Policy
Blue Peak reserves the right to amend this Policy at any time. Any material changes will be posted with an updated “Last Updated” date and, where appropriate, communicated by email or in-app notification. Continued use of our Services following such changes constitutes acceptance of the revised Policy.
10. Contact Information
For questions, concerns, or to exercise your privacy rights under applicable law, please contact us through one of the following methods:
Mobile numbers collected through our forms are used solely for communication related to your inquiry and services. We do not sell, rent, or share mobile numbers with third parties for promotional purposes.
Effective Date: [11/09/25]
© Copyright 2026 Blue Peak Marketing LLC. All Rights Reserved.
